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Archive for January, 2012

Your employees’ behavior can make the difference between whether your company’s energy strategy produces outstanding results or insignificant savings.

Four elements common to each of the efforts:
1. Leadership Set the Tone. Upper management led by example, set the tone with strong commitments to the programs and solid branding.

2. Programs Involved Strong Teams. In addition to green teams, programs featured a project committee and participation by peer champions.

3. Smart Use of Communication Tools. Programs reached out to their target audience through multiple channels: emails, websites, public meetings, posters and other visual prompts, like stickers.

4. Use of Multiple Engagement Techniques. Programs connected with building occupants through a variety of techniques to engage interest and motivate employees and tenants toward greener behavior. Feedback, benign peer pressure, competition and rewards were among the techniques used most frequently.
“Most notable is the degree to which the support of upper management, which is strongly stressed in all of the reviewed cases, proves to be critical to the development and success of an energy behavior program in the workplace,” Bin said in the report.

People tend to focus on individual efforts that are often related to purchasing — such as buying CFL bulbs or energy-efficient appliances — instead of considering that enormous savings can be reaped from broad-based energy-saving strategies with a systems approach, the report notes.
U.S. could reduce energy consumption by more than 50 percent, save consumers more than $300 billion a year, and add nearly two million jobs by 2050 by following “a more productive investment pattern” that includes consideration of industrial processes and improvement to infrastructure.

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